Many businesses still don’t reach their target market online. They still lack any presence on the internet, other than a product or contact page and do not fully know how the web can serve their business needs.
Back in year 2000, there were 360 million internet users globally. By 2010, there were two billion users. Over the same decade, the number of domains hosted rose from 93 million to approximately 800 million.
Despite those massive numbers, many small businesses still lack any presence on the internet, other than a product/contact page and do not fully know how the web can serve their business needs.
In our experience, we still see that businesses find it often daunting to coordinate all the components of developing and managing businesses and business processes on the web including:
- Domain name registration
- Logo design
- Web site design
- Web site development
- Content management based web site
- Customised web site
- Database development
- Web-enabled business solutions
- Web site hosting
- Email accounts setup and hosting
- HTTP / FTP access setup
- Search engine marketing
- Social media
While these issues can be managed using one or more reliable service providers, the most important issues still revolve around content – what to say and how to manage it.
While we undertake all the technical issues listed above, we help our clients brainstorm the key content themes, the topics within each and then a bullet-list within each topic.
With some more thought, the flesh can be put on the topic skeleton generated earlier. With a little practice and scheduling of time, business owners and their teams can begin to improve communication on the web and the start of engaging new prospects.